Icon design: Oleg Agafonov
hello@designcouple.ru
Following brief, the icons were designed to reflect a refined, hand-drawn luxury aesthetic inspired by premium editorial fashion branding. Particular attention was given to subtle detailing, elegant proportions, and a soft visual balance that integrates naturally with your website environment and background palette.
Each illustration was carefully developed to feel cohesive with the understated sophistication of your brand while remaining functional, recognizable, and distinctive across the website experience.
Each illustration was carefully developed to feel cohesive with the understated sophistication of your brand while remaining functional, recognizable, and distinctive across the website experience.
HARK&GRAAF
MAY 2026
Every symbol was intentionally simplified and refined in order to maintain elegance while preserving clarity and usability. The hand-drawn treatment adds warmth and individuality, helping the illustrations feel more personal and elevated without becoming visually overpowering.
ICON DESIGN №1
Rake & Shovel Illustration
For the rake and shovel illustration, the goal was to reinterpret practical gardening tools through a refined luxury aesthetic connected to the brand identity. Instead of creating highly technical or rustic imagery, the illustration focuses on elegant silhouettes, delicate linework, and a handcrafted appearance inspired by editorial fashion illustration.
ICON DESIGN №2
Free Shipping Icon
The ship concept was chosen as a subtle and intelligent visual metaphor for delivery and movement.
Rather than using a conventional delivery truck or box icon, the ship introduces a more elegant and distinctive character that feels less commercial and more aligned with the refined identity of the brand. The result feels vintage, sophisticated, memorable, and visually softer within the context of a premium fashion website.
Rather than using a conventional delivery truck or box icon, the ship introduces a more elegant and distinctive character that feels less commercial and more aligned with the refined identity of the brand. The result feels vintage, sophisticated, memorable, and visually softer within the context of a premium fashion website.
ICON DESIGN №3
Free Returns & Exchange Icon
A clothing tag combined with a return arrow was selected to directly connect the illustration to the fashion industry. The tag immediately communicates apparel and product identity, while the circular return element introduces the concept of exchange and flexibility in a clean and intuitive way. By combining both ideas into a single refined symbol, the illustration remains highly recognizable without losing the elegant visual language.
ICON DESIGN №4
Book a Private Appointment in Store Icon
A vintage-inspired telephone was chosen to evoke a sense of personal service, exclusivity, and timeless luxury.
The classic telephone silhouette feels more intimate and refined than modern digital symbols, helping communicate the idea of a carefully curated one-on-one experience rather than a standard booking process. This direction aligns with the elevated atmosphere often associated with private retail appointments and luxury client service.
The classic telephone silhouette feels more intimate and refined than modern digital symbols, helping communicate the idea of a carefully curated one-on-one experience rather than a standard booking process. This direction aligns with the elevated atmosphere often associated with private retail appointments and luxury client service.
Overview of the Icon Set
Thank you again for the collaboration
Do you have any questions?
I hope this presentation reflects the visual direction and atmosphere you envisioned for the project. The illustrations were designed to integrate naturally with your brand identity, and I remain open to any feedback or refinements to achieve the best final result. I look forward to hearing your thoughts: hello@designcouple.ru